{"id":38437,"date":"2023-11-13T19:22:06","date_gmt":"2023-11-13T18:22:06","guid":{"rendered":"https:\/\/www.barcelonesa.com\/blog\/the-barcelonesa-group-updates-its-brand-and-the-visual-identity-of-its-companies\/"},"modified":"2023-11-13T19:24:37","modified_gmt":"2023-11-13T18:24:37","slug":"the-new-b","status":"publish","type":"post","link":"https:\/\/www.barcelonesa.com\/en\/blog\/the-new-b\/","title":{"rendered":"The Barcelonesa Group updates its brand and the visual identity of its companies"},"content":{"rendered":"<p><strong>With more than 80 years of history, the Barcelonesa Group has experienced exponential growth in recent years, from brands and products to sectors of activity and its degree of internationalisation.\u00a0\u00a0<\/strong><\/p>\n<p>This situation has led to the reorganisation of the brand portfolio and the need to update the brand\u2019s visual identity.<\/p>\n<p>The Barcelonesa Group is presenting its new brand under the concept of The New B. The new brand identity opts for a unique symbol, the letter B, which becomes the common visual identity for all the companies and areas of business that make up the group.<\/p>\n<p>Together with the brand identity, the group is also renewing its brand architecture, organising its activities into three business areas: Chemicals, Nutrition &amp; Health and Logistics.<\/p>\n<p style=\"padding-left: 40px;\"><span style=\"color: #00bd66;\"><strong>Barcelonesa Chemicals<\/strong><\/span><\/p>\n<p style=\"padding-left: 40px;\">Comprehensive service based on production, distribution and trading of chemical products for all sectors of activity. From basic chemical products and specialities to customised formulations.<\/p>\n<p style=\"padding-left: 40px;\"><span style=\"color: #00bd66;\"><strong>Barcelonesa Nutrition&amp;Health<\/strong><\/span><\/p>\n<p style=\"padding-left: 40px;\">Comprehensive service based on distribution, mixing and technical advice regarding raw materials, additives and ingredients. Design and customised manufacturing of specialities for the human and animal nutrition and agrochemicals sector.<\/p>\n<p style=\"padding-left: 40px;\"><span style=\"color: #00bd66;\"><strong>Barcelonesa Logistics<\/strong><\/span><\/p>\n<p style=\"padding-left: 40px;\">Comprehensive logistics for hazardous chemical products and foods: storage, handling, packaging and transport to destinations throughout the Iberian Peninsula.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-38192 size-full\" src=\"https:\/\/www.barcelonesa.com\/wp-content\/uploads\/2023\/11\/Banner-Landing-Grupo-Desktop.png\" alt=\"\" width=\"3192\" height=\"1200\" srcset=\"https:\/\/www.barcelonesa.com\/wp-content\/uploads\/2023\/11\/Banner-Landing-Grupo-Desktop.png 3192w, https:\/\/www.barcelonesa.com\/wp-content\/uploads\/2023\/11\/Banner-Landing-Grupo-Desktop-300x113.png 300w, https:\/\/www.barcelonesa.com\/wp-content\/uploads\/2023\/11\/Banner-Landing-Grupo-Desktop-1024x385.png 1024w, https:\/\/www.barcelonesa.com\/wp-content\/uploads\/2023\/11\/Banner-Landing-Grupo-Desktop-768x289.png 768w, https:\/\/www.barcelonesa.com\/wp-content\/uploads\/2023\/11\/Banner-Landing-Grupo-Desktop-1536x577.png 1536w, https:\/\/www.barcelonesa.com\/wp-content\/uploads\/2023\/11\/Banner-Landing-Grupo-Desktop-2048x770.png 2048w\" sizes=\"(max-width: 3192px) 100vw, 3192px\" \/><\/p>\n<p>With this new architecture, the Barcelonesa Group is simplifying its brand portfolio and using English as its main language to boost the brand\u2019s internationalisation process.<\/p>\n<p><strong>A new beginning with good chemistry to look to a positive future.\u00a0\u00a0<\/strong><\/p>\n<div style=\"width: 1280px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-38437-1\" width=\"1280\" height=\"720\" poster=\"https:\/\/www.barcelonesa.com\/wp-content\/uploads\/2023\/11\/Imagen-video.jpg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.barcelonesa.com\/wp-content\/uploads\/2023\/11\/AF-Barcelonesa-NuevaMarca-EN.mp4?_=1\" \/><a href=\"https:\/\/www.barcelonesa.com\/wp-content\/uploads\/2023\/11\/AF-Barcelonesa-NuevaMarca-EN.mp4\">https:\/\/www.barcelonesa.com\/wp-content\/uploads\/2023\/11\/AF-Barcelonesa-NuevaMarca-EN.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<h2>About Barcelonesa Group<\/h2>\n<p>The Barcelonesa Group is a multinational holding company of highly specialised firms in the chemicals industry for all industrial sectors. We are committed to good chemistry in over 70 countries and with over 3,000 clients.<\/p>\n<p>Good chemistry with each client and collaborator through solid, proactive relationships based on trust. Good chemistry, with positive outcomes for the economy and society. Good chemistry that is committed and constantly seeks to improve sustainability.<\/p>\n<p>We research, innovate, develop, handle, store, distribute and advise. We guarantee efficient, reliable chemical solutions tailored to our clients in all sectors of activity.<\/p>\n<p>&nbsp;<\/p>\n<h3>Barcelonesa Group in figures<\/h3>\n<p><span style=\"color: #00bd66;\">+80<\/span> years of experience in the sector<br \/>\n<span style=\"color: #00bd66;\">+400<\/span> professionals to bring you solutions<br \/>\n<span style=\"color: #00bd66;\">+2,000<\/span> products, qualities and sources<br \/>\n<span style=\"color: #00bd66;\">+3,000<\/span> customers around the world who trust in us<br \/>\n<span style=\"color: #00bd66;\">+70<\/span> countries where we do business<br \/>\n<span style=\"color: #00bd66;\">+\u20ac250M<\/span> consolidated turnover<br \/>\n<span style=\"color: #00bd66;\">+200K<\/span> tonnes of product moved each year<br \/>\n<span style=\"color: #00bd66;\">+70,000 m2<\/span> of SEVESO II tanks and storage space<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-38197 size-full\" src=\"https:\/\/www.barcelonesa.com\/wp-content\/uploads\/2023\/11\/chemicals.jpg\" alt=\"\" width=\"1084\" height=\"608\" srcset=\"https:\/\/www.barcelonesa.com\/wp-content\/uploads\/2023\/11\/chemicals.jpg 1084w, https:\/\/www.barcelonesa.com\/wp-content\/uploads\/2023\/11\/chemicals-300x168.jpg 300w, https:\/\/www.barcelonesa.com\/wp-content\/uploads\/2023\/11\/chemicals-1024x574.jpg 1024w, https:\/\/www.barcelonesa.com\/wp-content\/uploads\/2023\/11\/chemicals-768x431.jpg 768w\" sizes=\"(max-width: 1084px) 100vw, 1084px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Download the <a href=\"https:\/\/www.barcelonesa.com\/wp-content\/uploads\/2023\/11\/NdP-Barcelonesa_Group-Nueva_marca-EN.pdf\" target=\"_blank\" rel=\"noopener\">Full Press release<\/a> as well as related <a href=\"https:\/\/www.barcelonesa.com\/wp-content\/uploads\/2023\/11\/Media-Files-Barcelonesa-new-B.zip\" target=\"_blank\" rel=\"noopener\">brand documents.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With more than 80 years of history, the Barcelonesa Group has experienced exponential growth in recent years, from brands and products to sectors of activity and its degree of internationalisation.\u00a0\u00a0 This situation has led to the reorganisation of the brand portfolio and the need to update the brand\u2019s visual identity. The Barcelonesa Group is presenting [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":38205,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[847,846],"tags":[],"class_list":["post-38437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grup-barcelonesa","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Barcelonesa Group updates its brand and the visual identity of its companies - Barcelonesa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.barcelonesa.com\/en\/blog\/the-new-b\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Barcelonesa Group updates its brand and the visual identity of its companies - Barcelonesa\" \/>\n<meta property=\"og:description\" content=\"With more than 80 years of history, the Barcelonesa Group has experienced exponential growth in recent years, from brands and products to sectors of activity and its degree of internationalisation.\u00a0\u00a0 This situation has led to the reorganisation of the brand portfolio and the need to update the brand\u2019s visual identity. 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